Adidas

Conference center, employee restaurant and showroom

  • Employees, brand ambassadors and consumers - also known as the adidas family - will be the future users of the Meet & Eat building. They continuously inspire each other in the development of new products. VMC
  • How to create a building, that functions as the natural meeting point for the adidas family in the middle of the headquarters campus 'World of Sports'?
  • The adidas family will meet under one roof that rests like a carpet covering the building, gathering all functions and members of the family. The building merges with the landscape’s existing terrain and is open to all sides.
  • Site plan
  • The building houses a public conference center with employee restaurant and showroom
  • The meet and eat parts of the program can be used jointly or seperately.
  • Plan ground floor
  • Plan 1st floor
  • Elevation west
  • Section north-south
  • Elevation south
  • Section east-west

The iconic rhombus-shaped building will be the only public building in adidas’ headquarters campus 'World of Sports' and house many different functions for both employees, visitors and sport stars. The design is based on multifunctionality and flexibility, allowing the building to change and adjust to dif­ferent contexts. The building merges with the landscape’s existing terrain and is open to all sides with windows from floor to ceiling, creating a strong connection between inside and outside. The iconic roof rests like a carpet covering the building, gathering all functions and members of the adidas family under one roof. All in all the building reflects and encapsulates the philosophy of the adidas brand – performance, passion, integrity and diversity.

Lead consultant: COBE
Sub-consultants: CLMAP, Knippers Helbig, Transsolar
Special advisor: COBE Berlin

Address:
Adi-Dassler-Strasse 1, , 91074 Herzogenaurach, Germany